New Work Click for Resume

FRESH


Capturing the fresh essence of Ciroc vodka.

Art Director: William McCord
Photographer: William McCord



NOOKA SPEAK






THE ABOVE PRINT ADS READ:
Find out what Nooka's saying at NookaSpeak.com

Nooka is an accessory manufacture whose main focus is their watch collection. Their brand is about simplifying and creating a universal design language. Using elements and patterns from their products I created a sense of communication that I call "Nooka Speak."

Client: Nooka
Art Director: William McCord
Graphic Designer: William McCord



INNER GARDENER





HGTV is all about making beautiful gardens. My campaign took it to the next level and showed images of people who have a garden obsession. I wanted to show my viewers how serious people are about gardening, in a playful way.

Art Director: William McCord
Photographer: William McCord



"LETS STAY FRIENDS"




THE ABOVE PRINT AD'S READ:
"The Belle Isle Aquarium is Americas OLDEST and Michigan’s ONLY aquarium. Once a home to 1,500 local and global fish, the Belle Isle Aquarium now sits empty and ABANDONED. The Friends of the Belle Isle Aquarium help PROTECT and PRESERVE this historical aquarium in hopes of reopening it in the future. By being a friend of the Belle Isle Aquarium, you can help reopen and preserve a part of your history today."

The Belle Isle Aquarium is Americas oldest aquarium and by visiting, families were able to grow stronger and bond for over 100 years. I wanted to evoke a feeling of someone who's been there for you even though you may not have always be there for them. This is how I came to the conclusion of positioning the Belle Isle Aquarium as an old friend that shouldn't be forgotten about.

Client: Friends Of The Belle Isle Aquarium
Art Director: William McCord
Copywriter: William McCord



POUR HOMME


Feel the GUCCI experience. This spot is a visual experience showing an exciting lifestyle that continues to portray GUCCI as the leaders in fashion.

Art Director: William McCord
Lighting Director: William McCord
Cinematographer: William McCord
Editor: William McCord




Drink by: William McCord


Drink by: William McCord



POLISH FASHION


Hamtramck Michigan Carries a very strong polish background. I created an event called the Hamtramck Polish Fashion show. It would take place in the city of Hamtramck and bring more people to the community. The final execution included a finished website, logo and poster/flyer.

Art Director: William McCord
Illustrator: William McCord



GAME ON




This is a magazine campaign for Remington (the rifle company) targeted towards young males who have high interests in video games. This campaign would be in a video game magazine evoking the idea for them to do something that's real. Video games can only get you so much satisfaction, where hunting can bring you to the next level of gaming and becoming a man.

Art Director: William McCord
Designer: William McCord



FLUID


This piece was to set the mood during a presentation for a client. The flow of water was very important for this presentation. We wanted to excite the client and introduce the new concept to them in a visually pleasing way.

Art Directors: William McCord, Bianca Mammo, Brian Bono
Lighting Director: William McCord



FLUID PRESENTATION